LOOKING AT SOME MEDIA TRENDS IN THE DIGITAL ERA

Looking at some media trends in the digital era

Looking at some media trends in the digital era

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Having a look at some of the current modifications and developments in television and digital content.

With continuous shifts and developments in the digital landscape, what are the current trends in media? Well, along with the increase of internet streaming platforms and short form media content, the way in which individuals are getting their updates is also shifting. People are increasingly turning towards online news sources, rather than viewing television, to discover current worldly affairs. However, simultaneously, due to a constant flow of knowledge, individuals are coming to be overwhelmed by big amounts of content. In response to this, news companies are re-engaging viewers by making short form content that is more clear and simpler to follow. Nowadays it is common to find news channels that have sizeable followings on social media platforms. This pattern can be confirmed by the CEO of the fund that owns Euronews, for example. Using this approach has been important for providing individuals with dependable and authenticated news sources, in a form they can easily access.

Recently, with the rise of digital media, the way in which people consume media has changed significantly. For many years, conventional television was the main source of home home entertainment for the majority of people. Nevertheless, from the development of streaming services, many viewers are turning away from arranged television, particularly among younger individuals. Instead, worldwide media content analysis reveals that more people are purchasing subscriptions to streaming services, which strongly affirms the transformation in audience intake practices. These services are popular for enabling people to enjoy the shows and films they want, whenever they feel like it. Those involved in the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would identify the appeal of streaming platforms as a popular media consumption habit among viewers today. These modifications show the move towards user-controlled viewing interests in the marketplace.

In the existing digital age, mobile phones have come to be one of the most common devices that people are using to watch videos and gain access to media. Nowadays, many social media platforms are providing limitless feeds of short, chains of videos, that are growing in appeal among smart device users. In fact, statistics show that that worldwide, mobile content consumption is on the rise, revealing that short form media is among the fastest growing media trends right now. These platforms enable users to see a series of personalised videos and react instantly, making these videos far more engaging and addictive than traditional content. Short form videos are also being click here used regularly for news and educational purposes, not just for home entertainment. Consequently, this trend is shifting the way individuals are proactively looking for and expecting to receive information, in a quicker, shorter and more functional format.

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